🎯 FOUNDING MEMBER OFFER - $149/MO LOCKED FOREVER

I Built This Because I Got Tired of Slow Estimates & Scattered Client Data

Stop using 5+ disconnected tools. TruNorth brings everything contractors need—estimates, CRM, time tracking, payroll, invoicing—into ONE integrated platform. Fast estimates. Complete client visibility. Real profitability insight.

✓ All features included   ✓ Up to 5 team members   ✓ 15-day free trial   ✓ Cancel anytime

Which of These Sounds Familiar?

⏳ Slow Estimates Kill Deals

Clients want estimates fast. You're spending 4-6 hours per estimate in Google Sheets, Excel, or piecing it together from notes. By the time you send it, the client has already called another contractor.

Result: Lost jobs. Slower sales cycle.

📂 Client Data All Over the Place

Customer info in HubSpot. Invoices in Quickbooks. Time tracking in Toggl. Payroll in another system. Communication history in email. Nobody knows what's the "source of truth."

Result: Errors. Confusion. Wasted time.

🔄 Manual Data Reconciliation

Hours go to Toggl. You manually transfer them to Quickbooks. Quickbooks calculates payroll. You cross-reference with invoices. Every week, the numbers don't match.

Result: 5+ hours/week wasted. Payroll errors.

💰 No Visibility into What's Profitable

You ship invoices but don't know which jobs made money and which didn't. You're bidding based on gut feel, not data. You leave money on the table.

Result: Poor pricing decisions. Lost margin.

The Estimation Grind (The Original Problem)

❌ The Old Way (What I Did at Frontier)

  • ✗ Site visit (1-2 hours)
  • ✗ Back at office, piecing estimate together
  • ✗ Google Sheets or Word doc
  • ✗ 4-6 hours at the keyboard
  • ✗ Miss details, need revision
  • ✗ Estimate goes out in 3-5 days
  • ✗ Client forgets scope details
  • ✗ Scope creep during project

✅ The TruNorth Way

  • ✓ Capture photos, measurements, notes
  • ✓ Data syncs to TruNorth
  • ✓ Create estimate in 30-45 min
  • ✓ System pulls costs from past jobs
  • ✓ Define what's included & NOT
  • ✓ Professional PDF ready
  • ✓ Estimate out in 24 hours
  • ✓ Client sees EXACTLY what they're getting

How TruNorth Works

1

Site Visit: Capture Everything in One Place

Use your phone. Photos, measurements, notes, client preferences. All organized in TruNorth. Syncs to office automatically.

2

Create Estimate Fast: 30-45 Minutes (Not 4-6 Hours)

Photos + measurements auto-populate. Material costs pull from your past jobs. You define scope clearly. Professional PDF generates instantly.

3

Send Estimate Same/Next Day (Not 3-5 Days)

Email professional PDF to client. They see exact scope + pricing. No surprises = no scope creep. You win more jobs.

4

Everything Flows: Estimate → Project → Invoice → Payroll

Approved estimate becomes project. Team clocks time. Time feeds payroll automatically. Invoice generates from actual hours worked. No manual reconciliation.

Why I Built This

I'm Jay. I ran Frontier TimberCraft for years. I lived the pain:

  • Monday Nights: Piecing together estimates from site visits instead of being with family.
  • The Revision Cycle: Halfway through, realize I forgot a detail. Start over. Wasted hours.
  • Scope Creep: Verbal estimate. Client remembers differently. Arguments over what was included.
  • Data Chaos: Customer in HubSpot. Invoice in Quickbooks. Time in Toggl. Who knows the truth?
  • Payroll Nightmares: Hours in Toggl. Manually enter into Quickbooks. Numbers never match.

One Monday night, I thought: "Why isn't there a tool built BY contractors FOR contractors?"

So I built it. TruNorth is the tool I wish I had when running Frontier TimberCraft.

📷

[Jay's photo goes here]

Why TruNorth Beats the Competition

Feature TruNorth HubSpot Serviceware Buildr
All-in-One Platform ✅ ❌ ⚠️ Partial ❌
Fast Estimation ✅ 30-45 min ❌ ❌ ⚠️ Basic
Integrated Payroll ✅ ❌ (Addon $$$) ⚠️ Limited ❌
Time → Payroll Flow ✅ Automatic ❌ Manual ❌ Manual ❌
Mobile Field Operations ✅ ⚠️ Limited ✅ ✅
Profit Dashboards ✅ ❌ ⚠️ Basic ❌
White-Label Ready ✅ ❌ ❌ ❌
Base Price $79 $50 $99 $49
All-In Price* $299 $300+ $400+ $150+

*All-in = everything a contractor needs: CRM + Payroll + Time + Invoicing

💡 The Real Difference

HubSpot is built for sales teams. Serviceware is built like old enterprise software. Buildr handles projects but misses payroll. TruNorth is built by a contractor, for contractors. Every feature is designed around how you actually work.

Everything Contractors Need. Nothing They Don't.

📸 Mobile-First Estimation

30-45 min estimates, not 4-6 hours. Photos + measurements auto-sync. Cost database from past jobs.

📂 All Client Data One Place

No more scattered customer info. Unified CRM + history + communication + projects. Single source of truth.

⏱️ Mobile Time Tracking

Clock in/out on site. Hours feed directly to payroll. No manual entry. Offline capable.

💵 Integrated Payroll

Time → Payroll automatic. Taxes calculated. No reconciliation. Built-in, not bolt-on.

📊 Profit Dashboards

See what's profitable. Make better bids. Stop leaving money on table.

📋 Invoicing + Payments

Auto-generate from estimates. Email to clients. Stripe integration. Get paid faster.

Real Contractors. Real Results.

RC

[Contractor Name]

[Trade Type] • [City, State]

"[Coming soon: Real contractor testimonial about faster estimates, better client data organization, or profit visibility]"

Want your story here? Become a founding member and share your results.

Founding Member Pricing

SPECIAL OFFER - LOCKED FOREVER

$149/mo

Locked in FOREVER. No price increase. Ever.

  • ✅ Unlimited customers & projects
  • ✅ Fast estimation (30-45 min)
  • ✅ Mobile time tracking
  • ✅ Integrated payroll
  • ✅ Invoicing + payments
  • ✅ Profit dashboards
  • ✅ All features, no tier restrictions
  • ⚠️ Up to 5 team members

✓ 15-day free trial   |   ✓ Credit card required   |   ✓ Cancel 2 days before billing

Lock in $149/month forever.

Common Questions

What makes TruNorth different from HubSpot or Serviceware?

HubSpot is built for sales teams, not contractors. Serviceware has been around longer but looks outdated. TruNorth is built BY a contractor (me—I ran Frontier TimberCraft) FOR contractors. Every feature solves real problems I faced: fast estimation, data in one place, time-to-payroll automation, profit visibility. It's not generic software forcing you to adapt—it's built around how you actually work.

How fast can I really estimate?

In real practice: 30-45 minutes for most estimates. You're not starting from scratch—photos + measurements sync from site visit, material costs pull from past jobs, you just adjust scope and price. Compare to 4-6 hours in Google Sheets. That's 3-5 hours per estimate saved.

How does the trial work?

15-day free trial at your chosen plan level. Credit card required upfront (increases commitment, reduces churn). Cancel anytime at least 2 days before your billing cycle to avoid charges. No surprises.

How fast can I get started?

New business? 15 minutes with basic info (name, EIN, address, logo). Already established? 45-60 minutes. We can import your historic data from files or competitor platforms—just point us to your folder and we'll read it in. Recommended: start new projects in TruNorth for cleaner management.

Is $149/month worth it?

You're probably paying $240-300/month for 5 disconnected tools (HubSpot $50 + Quickbooks $30 + Quickbooks Payroll $80 + Toggl $10 + others). TruNorth is $149 all-in. You save $100-150/month in tool costs PLUS 4-6 hours/week in admin time ($200-300/week value). That's $1,200-1,500/month in value.

Is my data secure and do I own it?

Yes on both counts. Your data is encrypted at rest and in transit. Enterprise-grade PostgreSQL (Supabase) with automatic redundant backups. But more importantly: you own your data completely. We don't sell, share, or use your customer information. Export anytime in standard formats, no lock-in. See our privacy policy.

What if I need help?

Multiple ways to reach us: Live phone support during business hours, text messaging for quick questions, email for detailed issues. We even have a partner that can provide remote desktop sharing if you need hands-on help. You'll be assigned to a person on our support team who knows your account.

Stop Wasting Time on Slow Estimates & Scattered Data

TruNorth brings everything together. One platform. 30-45 min estimates. Complete client visibility. Real profit data.

Founding Member pricing: $149/month (locked forever). All features included. Up to 5 team members.